Privacy policy

Last updated: September 29,2022

Privacy policy

Unless otherwise specified below, the provision of your personal data is neither required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide it will have no consequences. This applies only to the extent that no other indication is made in the subsequent processing operations.

"Personal data" means any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information.

Every time you access our website, usage data is transmitted to us or our web hoster / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider. The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest in ensuring trouble-free operation of our website and to improve our offer.

Contact Newsletter      

Collection and processing when using the contact form

When using the contact form, we collect your personal data (name, e-mail address, message text) only to the extent provided by you. The data processing serves the purpose of contacting you. By sending your message, you consent to the processing of the transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until the revocation. We will only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Use of the e-mail address for sending newsletters

We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. The processing takes place on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list and your data will be passed on to a service provider for e-mail marketing as part of order processing. Your data will not be passed on to any other third parties. Your data will be transferred to a third country for which an adequacy decision has been issued by the European Commission.

Use of the e-mail address for sending direct advertising

We use your e-mail address, which we have received as part of the sale of a product or service, for the electronic transmission of advertising for our own goods or services that are similar to those that you have already purchased from us, unless you have objected to this use. The provision of the e-mail address is necessary for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. The contact details for exercising your objection can be found in the legal notice. You can also use the link provided for this purpose in the advertising email. This will not incur any costs other than the transmission costs according to the basic rates.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on the user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is accessed again.
We use these cookies to make our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognize your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.

The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.

Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually and prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, please note that if you do this you may not be able to use the full functionality of this website.

The following links will tell you how to manage (including disabling) cookies on the most popular browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen

Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis advertising communication      

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 (1) f DSGVO for our overriding legitimate interest:


[https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when visiting this website. You must perform the opt-out on all systems and devices used for this to be fully effective. If you delete the opt-out cookie, requests will be sent to Google again. If you click here, the opt-out cookie will be set: Disable Google Analytics.

For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of Google's remarketing or "similar target groups" function

We use the remarketing or "similar target groups" function of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.
The application serves the purpose of analyzing visitor behavior and visitor interests.

Google uses cookies to perform the analysis of website usage, which forms the basis for the creation of interest-based advertisements. The cookies are used to record visits to the website and anonymized data on website usage. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take into account previously accessed product and information areas.

Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.

You can permanently deactivate the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out provided there.

You can find more detailed information on Google Remarketing and the associated data protection declaration at: https://www.google.com/privacy/ads/

Use of Google Ads conversion tracking

We use the online advertising program "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Thus, there is no way that cookies can be tracked across Ads customers' websites.
The information obtained with the help of the conversion cookie is used for the purpose of creating conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page tagged with a conversion tracking tag. However, we do not receive any information with which users can be personally identified.

Your data may be transferred to the USA. Google has certified itself in accordance with the US-EU "Privacy Shield" data protection agreement and has thus undertaken to comply with European data protection guidelines.
You can deactivate personalized advertising for you in Google's advertising settings. You can find instructions on how to do this at https://support.google.com/ads/answer/2662922?hl=de.

Alternatively, you can prevent the use of cookies by third-party providers by visiting the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.

You will then not be included in the conversion tracking statistics.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

We use the "Custom Audiences" remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; "Facebook") on our website.

The application serves the purpose of targeting visitors to the website with interest-based advertising on the Facebook social network.

For this purpose, the remarketing tag of Facebook has been implemented on the website. Via this tag, a direct connection to the Facebook servers is established when the website is visited. This transmits to the Facebook server which of our pages you have visited. Facebook assigns this information to your personal Facebook user account. When you visit the Facebook social network, you will then be shown personalized, interest-related Facebook ads.
Your data may be transferred to the USA. Facebook has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and has thus undertaken to comply with the European data protection guidelines.

You can deactivate the "Custom Audiences" remarketing function.

For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, please refer to Facebook's privacy policy at https://www.facebook.com/about/privacy/.

https://support.google.com/ads/answer/7395996?hl=de.

Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative deactivation page at https://www.networkadvertising.org/choices/ and implementing the further information on opting out mentioned there.

You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/, https://www.google.de/policies/privacy/.

Plug-ins

Use of social plug-ins using the "2-click solution"

We use plug-ins of social networks on our website using the "2-click solution". In this case, no connections to the servers of the social networks are established without your express consent and consequently no data is transmitted.
With
the standard integration of plug-ins, when you call up the pages of our website that contain such a plug-in, a link is established between your computer and the servers of the social network provider and the plug-in is displayed on the page by notifying your browser. In this process, both your IP address and the information about which of our pages you have visited are transmitted to the provider servers. This applies regardless of whether you are registered or logged in to the social network. Transmission also takes place for non-registered or non-logged-in users. If you are also logged into the social network Facebook, this information will be assigned to your personal user account. When using the plug-in functions (e.g. by pressing the button), this information is also assigned to your user account, which you can only prevent by logging out before using the plug-in. In order for you to retain control over your data, we have decided to deactivate the corresponding button for the time being. You can recognize this by the grayed-out button. Without your express consent - in the form of activating the button - no link to the social network server will be established and consequently no data will be transmitted.

Only when you activate the button, the button becomes active (highlighted in color) and a direct connection to the servers of the social network is established.
By activating it, you give your consent to the transmission of your data to the respective provider of the social network. Here, among other things, both your IP address and the information about which of our pages you have visited are transmitted. If you are connected to one or more of your social network accounts at the same time, the collected information will also be assigned to your corresponding profiles. You can only prevent this assignment by logging out of your user accounts with the social networks before visiting our website and before activating the buttons.

Social networks named below are integrated by means of the "2-click function". For more information on the scope and purpose of the collection and use of data, as well as your rights in this regard and options for protecting your privacy, please refer to the linked data protection notices of the providers.



Facebook of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA)

https://www.facebook.com/policy.php
Xing of XING SE (Dammtorstraße 30, 20354 Hamburg, Germany):

https://www.xing.com/privacy

https://privacy.xing.com/de/datenschutzerklaerung/welche-rechte-koennen-sie-geltend-machen/widerspruchsrecht
LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland):

https://www.linkedin.com/legal/privacy-policy?trk=uno-reg-guest-home-privacy-policy

https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

Use of GoogleMaps

We use the function for embedding GoogleMaps maps of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.

If you have your habitual residence in the European Economic Area or Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) is the controller of your data. Accordingly, Google Ireland Limited is the company affiliated with Google that is responsible for processing your data and complying with applicable data protection laws.

The function enables the visual display of geographical information and interactive maps. In the process, Google also collects, processes and uses data of visitors to the websites when they call up the pages in which GoogleMaps maps are integrated.

Your data may also be transmitted to the USA. Google has certified itself in accordance with the US-EU data protection agreement "Privacy Shield" and is thus obliged to comply with the European data protection guidelines.

The processing is carried out on the basis of Art. 6 para. 1 lit. f DSGVO from the legitimate interest in the demand-oriented and targeted design of our website.

For more information on the collection and use of data by Google, please refer to Google's privacy policy at https://www.google.com/privacypolicy.html. There you also have the option in the Privacy Center to change your settings so that you can manage and protect your data processed by Google.

Data subject rights and storage period

Duration of storage

After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, thereafter taking into account statutory, in particular tax and commercial law retention periods and then deleted after expiry of the period, unless you have consented to further processing and use.

Rights of the data subject

You have the following rights according to Art. 15 to 20 DSGVO if the legal requirements are met: right to information, to correction, to deletion, to restriction of processing, to data portability.In addition, according to Art. 21 para. 1 DSGVO, you have the right to object to processing based on Art. 6 para. 1 f DSGVO and to processing for the purpose of direct marketing.

Contact us if you wish. You can find the contact details in our Imprint.

Right of complaint to the supervisory authority

In accordance with Art. 77 DSGVO, you have the right to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

Right of objection

If the personal data processing listed here is based on our legitimate interest according to Art. 6 (1) lit. f DSGVO, you have the right to object to this processing with effect for the future at any time for reasons arising from your particular situation.

After the objection has been made, the processing of the data concerned will be terminated, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing serves the assertion, exercise or defense of legal claims.

If personal data processing is carried out for direct marketing purposes, you may object to this processing at any time by notifying us. After the objection has been made, we will stop processing the data concerned for the purpose of direct marketing.